Le Slip Français Opens a Boutique in the Marais

If France is famous for women’s underwear, Guillaume Gibault, founder of Le Slip Français, is trying to change that. Not with hot colors or racy styles, but with a line of men’s boxers and briefs that combines modern design, traditional craftsmanship, and a sense of humor.

His boxers and briefs (slip in French means underwear) are made in a former tack mill in Saint-Antoine-Cumond, on the Dronne River in the Dordogne. Designs range from 100% cotton versions in red, white or blue, with names like “Formidable,” “Valiant” and “Triumphant,” to cotton blends printed with the French map (the “Unlikely”).

The basic product line was introduced in 2011; in 2012 a clever video, “Le Surprise du Chef,” went viral, launching Le Slip into a world-wide marketplace.

The line has since expanded through collaborations with French designers Princess Tam-Tam, Claudie Pierlot and Agnes B. Products are entirely made in France.

You can see the collection, which includes espadrilles, scarves, beanies, and women’s underwear, in their new Paris boutique, at 137, rue Vieille du Temple in the Marais. The line is also on sale at Galeries Lafayette.