I usually look to French designers for original clothing that will stand the test of time. But I’ve been won over by Muji – a Japanese store with affordable, well-made basics and simple, clean, design.
There are a half dozen Muji stores in Paris, including one in the Carrousel du Louvre. My favorite shop opened about a year ago on rue des Francs Bourgeois in the Marais, selling men’s and women’s clothing: shirts, pants, sweaters, dresses, accessories. Colors are earthy, fabrics are often recycled, and packaging is almost nonexistent.
Muji has a panel of design consultants, but their ethic is anti-brand – no big names or branded labels.
In fact, there is no label on the crumpled t-shirts that pack so well for travel, or the pale pink linen scarf that I bought in August. I get compliments every time I wear them, and when friends ask where I bought it I say Paris – by way of Japan.